Tradable Bits and Permissions

In order for our clients to create contests and ad audiences, we integrate with their Facebook Page and ad accounts. This allows them to use our tools to connect with fans, create live audiences and track conversions on and offline. Here is a detailed outline of the necessary permissions our system requires for our clients to use our platform.

Tradable Bits Administrator User Permissions

When you create your account on Tradable Bits, you are invited to connect your Facebook account. The authentication requests several permissions that will allow you to use various tools on our platform, such as requesting connections to your Facebook Pages, Facebook Ad Accounts and Facebook Messenger Bots. Although technically you can bypass the request, if you do not accept it you won't be able to create anything on the platform associated with your Facebook properties, thus rendering the platform ineffective. Here is a detailed list of the permissions you authenticate:

manage_pages - this permission is required for us to be able to associate Engagement Campaigns with your Facebook page. In order to collect fan data, you must link all Engagement Campaigns with your brand Page. This permission is also required to create any audience for ads that involves fans of your page. Finally, this permission is required to create and manage Facebook Messenger Chatbots on your Facebook Page. Therefore, without this permission, you won't be able to connect with fans, collect first-party fan data or re-purpose this data for ad targeting.

publish_pages - This permission is required for Engagement Campaign setup, when you use the functionality to publish the contest link to your Facebook timeline as part of promoting your campaign.

publish_actions - This permission is required for Engagement Campaign setup, when you use the functionality to publish the contest link to your Facebook timeline as part of promoting your campaign.

ads_management - This permission is essential for any integration with Facebook Ads. The system requires this permission to associate your Ad Account with your Tradable Bits Account. It's also used to fetch and render Facebook Ad Stats and to create and update: Campaigns, AdSets, Ads, and Custom Audiences.

pages_messaging - This Permission is used to create and manage Facebook Messenger Chatbots for your brand.

pages_messaging_subscriptions - This Permission is used to create and manage Facebook Messenger Chatbots for your brand.

instagram_basic - This Permission is used for Stream, where you wish to pull Instagram posts associated with your brand. It is also used in ads when you want to target followers of your Instagram accounts.

instagram_manage_comments - This Permission is used for Stream, where you wish to pull Instagram comments on your brand's posts.

Integration with Tradable Bits Business Manager

To track offline conversions, our system must integrate with your Facebook ad account and Facebook Page via Business Manager to create and manage datasets. These are the following permissions we request to calculate and present conversion stats on your ads:

Facebook Ad Account - Having "Advertiser" access to your Ad Account allows our system to properly associate Offline Datasets and push offline purchases to correctly calculate and present conversions

Facebook Page - This grant is required only when we provide managed services and help with execution of ad campaigns.

Facebook App - This grant is required, when we help with branded authentication and custom development projects.